Integrating social media accounts with your website is a key strategy in attracting unique visitors. This methodology is called Social media Optimization (SMO).

There are 2 types of SMO. The first is adding social media features to your website content. This is done by including RSS Feeds and social sharing buttons. Sharing comes in 2 forms; Link to your Facebook, Twitter, linkedIn and other social media accounts using social icons like the ones you see on my sidebar. The second form is to add share and like buttons to your blog articles.

The second type of SMO, is using promotional activities on your social media accounts, such as your Facebook wall page, commenting on other blogs, posting status updates on your social media accounts, and participating in forums.

Are you a blogger or a business blogging about your industry, to drive traffic to your site? How about publishing those articles to your social media sites? The blog title and a short excerpt will appear on your Facebook Wall or Linked In profile. A Tweet will be sent with a short link to your article every time you publish.

As a business you might wonder if blogging is something you should even consider. The benefits of blogging for your business are two-fold. Number One it teaches your target audience all about your business or industry. Number Two, and this is very important, it establishes you as an authority. So much so that the customer who reads your blog articles will come back to your website when they need your product or service.